Live delivery tracking for carriers — what customers actually want

Real-time delivery tracking gives the recipient a running status on their own shipment: how many stops remain, an estimated delivery window that updates along the way, and the vehicle's position on a map as it gets close. It's the same experience major players have trained customers to expect — now available to much smaller carriers too.

This is the last mile of delivery — the stretch from depot or warehouse to the customer's door — and it's exactly where uncertainty, and therefore support enquiries, is highest.

The customer clicks a link sent automatically by email or SMS, and sees everything in their phone's browser — no download, no login, no account to create. The driver has their own app (a PWA, installed straight to the home screen), but the customer never needs one.

The tracking page is white-label: it shows the carrier's own logo and colour, not Framme's. Customers see your company all the way from order to delivered parcel.

Live-tracking a vehicle is also tracking a driver, and Framme takes that seriously: location is shared only between "Start route" and "End route", with a visible indicator for the driver while it happens. GPS data is deleted automatically after 72 hours.

Customers never see other recipients' addresses or names, and the map only appears once the vehicle is actually getting close — a privacy threshold that's built in, not a setting you have to remember to enable.